Every year there comes a product surrounded by so much fervor and excitement it commands a line of consumers braving the elements outside for hours, sometimes days, just to be one of the first to purchase it.

Products like the Xbox 360, Playstation 3 have commanded week long lines. Last year it was the Apple iPhone. And this year it is the Apple iPhone. Wait, huh.

So it looks like my phone is now on the annual upgrade path just like my laptop, my iPod, my rotary engine and my TV. 

However this was to be no ordinary line. No, this line would be special for there would be ROCK BAND.

Photo credit: andrew hyde (notice the security guard playing too!)

We could have been waiting for Milli Vanilli tickets and the line would have been just as exciting with our Smart Car theater system. Infact, I think it was a bit too exciting as a dozen or so of us in the 100+ person line belted out Red Hot Chili Peppers "HeyOh" for the 9th time at 4:30 am while the remaining 88 people tried to get some version of sleep on the pavement.

The next morning as Apple struggled to activate the million or so iPhones and the line continued to stretch down 29th st Apple asked us if they could keep the system going to watch movies on throughout the day.

The Daily Camera was on Hand for media coverage. As many of my clients and a few total strangers have pointed out there was a picture of me on the cover of the Daily Camera (must have been a really slow news day).